This week we explore the topic of daily email writing. Until Friday, I provide you with strategies, ideas and tips for consistency to get started.

But first, let me tell you a little secret.

It's actually two.

You don't HAVE to write daily emails forever.

That's the irony of this technique.

You set the basic intention to write an email to your readers every day.

But there will be times you will take breaks.

I know many fantastic daily email writers who take breaks from time to time.

I'm always looking forward to them getting back into my inbox.

There's also the art of automation, which works in your favor and provides your fans with valuable content if you are not showing up.

More advanced, but definitely doable for you.

The second secret is simple:

You don't want everyone in your email database.

You can work to get everyone to follow you on social media because who cares, right? Big numbers are the hit there, and you only rent the audience anyway.

More eyes on your content → more traffic to your lead magnets and front-end offers.

What I encourage you to focus on is building a database of happy customers.

The big goal is to get each one of your subscribers to buy from you eventually.

Maybe they do it before they even subscribe to your daily newsletter by buying one of your front-end offers.

A front-end offer is an introductory product or service you sell for a lower price. It's like a paid lead-magnet.

Or they might turn into a customer later.

If someone doesn't vibe with you, your worldview or your ideas, it's better they leave sooner rather than later.

We want clean numbers in our business.

Not bloated lists of subscribers who will never buy anything from us.

These are today's lessons:

• Daily emails don't mean daily. 😎
• Who cares if someone leaves? They are doing you a favor. 🙌

Tomorrow we will get into the process of writing daily emails.

Please let me know if you have questions, or if something needs more explanation. I'm always happy to get back to you!

See you tomorrow!

—Wolfgang